News: Bucci Worldwide (@BucciMwale19) unleashes his brand new single "LOVO"
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Malawian music sensation, Bucci Worldwide makes a triumphant return with the release of his brand new single, "LOVO", accompanied by a captivating music video. Released on January 31, 2025, the track is now available on all major streaming platforms, with the official music video premiering on YouTube.
"LOVO" is the first single from Bucci this year, following the release of his previous single, "Samagona" featuring Temwah, and a testament to his growth as an artist. Having been known for his main genre in R&B/Afropop, Bucci has stretched his creative bounds once more in the delivery of this track, to which his loyal fanbase and new listeners alike can relate.
A captivating visual directed by Bucci himself and shot by Seany Films. With vibrant aesthetics and compelling storyline, the video effortlessly draws you in. A product from the newly launched Porch Time records, this video has garnered quite an attention and interest regarding its artistic direction and execution.
Prior to the release Bucci had his fans itching, eagerly waiting for anticipation with a number of teasers and engagements via his social media handles leading up to the official drop. This time, he took to Instagram to declare, "#LOVO Audio + Video streaming everywhere now‼️ ➡️‼️ LINK IN MY BIO." The followers and some of his industry mates went wild in explosive excitement.
Porch Time Records described the track as "Nyimbo kukongola ngati inakasambila mu Lake Malawi," which translates to "A song as beautiful as if it bathed in Lake Malawi." And indeed, its melodic richness and a heart-to-heart message have won the listener's praise of "LOVO".
A Blantyre-born artist, the music crooner had since moved to the Capital City, Lilongwe to take his foundation to greater heights. He has gained recognition in various arts as an artist, songwriter, actor, choreographer, entrepreneur, and fashion mogul that all put together have made him one of Malawi's top leading icons. With hits such as "Samagona," "Apapa," "Wofo," "Golide," "Gijima", and "Ndagoma" Bucci has always proved his capabilities, managing to bridge the gap in generations with his songs.
His fan base has also notably crowned him the king of R&B in Malawi, a title he has earned through his distinctive sound, electrifying dance moves, and unwavering dedication to his craft. For years, Bucci has reinvented himself anew with the exploration of thematic elements and refinement of his artistry to remain relevant within the ever-changing landscape of the music industry.
While Bucci Worldwide remains relevant through music and activism that inspires listeners to date, "LOVO" is a statement of his maturation as an artist and the lasting effect he has had on Malawi's music. On this release, Bucci reassures the world of his place at the forefront of R&B and Afropop, with the fans awaiting what's next.
Without further ado, get a glimpse of the newly released banger that is "LOVO".