16 Oct 2023

News: Ayra Starr (@ayrastarr) intensifies through the release of her music video "Rhythm & Blues"




Ayra Starr finally comes through with the music video for her latest single titled "Rhythm & Blues".

The Mavin Records and AfroPop songstress stuns through the beautiful and captivating visuals for the video "Rhythm & Blues". While also being able to capture hearts and souls for viewers and listeners, her serenading vocals cut through and the glimmering aspect through every scene show parts for a reminiscent romantic visual story tell of the ever-so enticing music video.

The new single is one taken off from her latest debut album "19 & Dangerous" and falls through after second single "Sability", which was released on February 10th, 2023. For Ayra Starr it positions her as one of Africa's leading rising stars, and cementing her among some of the biggest talents including Wizkid, Stormzy, Kelly Rowland, Tiwa Savage, and Leigh-Anne just to name a few.

Despite losing out on winning against Rema and Selena Gomez's Afrobeats song "Calm Down" for the Best Song at the MTV Video Music Awards 2023, Ayra Starr will take solace she was nominated for two tracks in the category alongside royalties such as Wizkid, Burna Boy, Davido, Fireboy DML, Asake, Libianca, and Rema.

Speaking about her song in an interview Ayra Starr said:

"I consider myself a hard girl void of vulnerability, I would say love songs were cheesy and wouldn't think of making one but I've finally found a balance. I've put myself out there and I'm allowing myself to receive and give love through music and it's safe to say I've let my guard down with Rhythm & Blues."

From her debut in 2021, Ayra Starr has quickly garnered much popularity and become one of today's fast-rising voices in the music industry. Although renowned for her unapologetic smooth and rhythmic Afrobeats sounds and style the Nigerian singer and songwriter had made a following for being a favourite taste-maker and gaining press through platforms including the Variety Magazine, Fault Magazine, and Teen Vogue, whilst featuring her on their cover, for global sounds and recognition.

On the homeground and overseas, Ayra continues to shine and gain limelight as she attracts new fans and followers putting a print on the map through international standards.

The song was written by Ayra Starr and Novemba, and produced by Sparrq.

Check out "Rhythm & Blues" official music video by Ayra Starr!